Marketing/Public Relations Resources

Complementing the AOA's efforts to defend optometry before policy makers is our mission to elevate our profession in the public perception.

Better Access to Quality EyeCareWhether it's identifying the early signs of diabetes or counseling young adults on the hazards of mobile devices and eye-strain, today's optometrists are on the front lines of not only eye health but community health.  We have used a variety of marketing, public relations, and educational tools to educate the public on eye health, safety, and the importance of regular exams by a licensed optometrist.  And we warned about the dangers of Internet "eye exams" and buying glasses online or contact lenses from illegal providers. Visit Better Access to Quality EyeCare, NOA's public campaign created for reaching important audiences - patients, community, and lawmakers - to communicate the importance of quality eye care.

Think About Your EyesIn 2015, the nationwide multimedia Think About Your Eyes (TAYE) campaign increased eye exams by nearly ten percent in the first quarter alone.   Over the past ten years, AOA public awareness efforts have garnered 30 percent more mentions annually for optometry versus ophthalmology.  And our ongoing public relations efforts, social media presence, and direct community engagement continues to get the word out.

AOA MarketplaceAOA Marketplace - Discover tools for educating patients and marketing your practice at the AOA Marketplace.  AOA/NOA members receive significant discounts on patient educational materials, health fair kits, posters and displays as well as branded promotional items.  Visit to see the full range of available products.