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NOA is utilizing a variety of marketing, public relations and consumer education resources to raise public awareness of the importance of eye health, vision care, and the role of optometrists. As a member, you receive a listing in the "Find a Doctor" feature of our statewide advertising.
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How do good doctors compete with bad companies?
May 23, 2019
Well intentioned as some may be, some new technologies threaten to create barriers and delay timely patient care and disrupt the doctor-patient relationship. Learn how to improve your practice to compete in the future. Read More >
Ounce of prevention when facing gallons of trouble
May 23, 2019
“Average” hurricane season predictions shouldn’t be overlooked—up to four major hurricanes could threaten the U.S. this year. Here’s how coastal doctors of optometry can prepare now. Read More >
AOA is ‘always on’ its media game
May 22, 2019
Optometry’s outsized public awareness, media impact a testament to our message. Read More >
It’s Time Everyone Is Accountable in Vision Care
August 23, 2016
Inside Optometry Article Abstract Read More >
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