NOA is utilizing a variety of marketing, public relations and consumer education resources to raise public awareness of the importance of eye health, vision care, and the role of optometrists. As a member, you receive a listing in the "Find a Doctor" feature of our statewide advertising.
January 22, 2019
At least half of patients in study indicated they wanted to know if their doctors receive industry payments. Read More >
January 17, 2019
While doctors of optometry are certainly Americans’ primary eye care physicians, it could be argued that the profession is heading toward a more encompassing primary care model. The distinction is in optometry’s role in diagnosing, managing and treating systemic as well as ocular conditions. Read More >
January 17, 2019
Ever suspected a patient of biting their tongue or outright lying? A recent study tells the bitter truth that as many as 4 out of 5 patients withhold information that could affect their care. Read More >
August 23, 2016
Inside Optometry Article Abstract Read More >
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Get information on children's vision care
April 4, 2019
The Lincoln Marriott Cornhusker HotelRead more >